(Acquisition & Engagement)
IP Development & Acquisition
Leverage our proprietary research and analytics tool providing customized research on individual celebrities to unlock the most value out of your celebrity endorsement strategy.
Joan Lunden for ’A Place for Mom’
InterMedia Entertainment handles celebrity acquisition and Intellectual Property development for the InterMedia Group of Companies and provides custom research for advertisers pursuing celebrity marketing strategies.
Jul 22, 2014
Due to the rise of social media and other innovations in advertising and technology, we live in an age in which brands and celebrities can go beyond basic communication with...
Jul 07, 2014
“And that’s the way it is, on this date…”– Walter Cronkite’s trademark ending to his CBS Evening News broadcasts. Most Americans believed him. For most of the 1960s, 70s and...
Jun 02, 2014
Oscar winner Morgan Freeman celebrated his 77th birthday on Sunday, June 1. He’s been in countless films onscreen, but you’re liable to hear him more often than see him as...
May 20, 2014
According to a recent report by the Centers for Disease Control, more than one-third of U.S. adults are considered obese, and an even greater share is considered overweight. Given these...