(Acquisition & Engagement)
IP Development & Acquisition
Leverage our proprietary research and analytics tool providing customized research on individual celebrities to unlock the most value out of your celebrity endorsement strategy.
Joan Lunden for ’A Place for Mom’
InterMedia Entertainment handles celebrity acquisition and Intellectual Property development for the InterMedia Group of Companies and provides custom research for advertisers pursuing celebrity marketing strategies.
Sep 03, 2014
Forget the glamour girls–Betty White has all of them beat! By taking the top slot in the Q2 2014 IME Star Index™, Betty showed that age can indeed stand before beauty. The...
Aug 12, 2014
Who is Red Bull, really? Among the existential questions that plague humanity, maybe this one is not as high on philosophers’ radar. But for those interested in the state and future of...
Jul 22, 2014
Due to the rise of social media and other innovations in advertising and technology, we live in an age in which brands and celebrities can go beyond basic communication with...
Jul 07, 2014
“And that’s the way it is, on this date…”– Walter Cronkite’s trademark ending to his CBS Evening News broadcasts. Most Americans believed him. For most of the 1960s, 70s and...