Celebrity Endorsement
(Acquisition & Engagement)
Licensing
IP Development & Acquisition
Leverage our proprietary research and analytics tool providing customized research on individual celebrities to unlock the most value out of your celebrity endorsement strategy.
Joan Lunden for ’A Place for Mom’
InterMedia Entertainment handles celebrity acquisition and Intellectual Property development for the InterMedia Group of Companies and provides custom research for advertisers pursuing celebrity marketing strategies.
Feb 07, 2017
#1 To Kickstart your Brand, Use Borrowed Equity. It can take years to establish a new brand, and millions of dollars in advertising. The advantage of hiring a star is that celebrities have...
Jan 15, 2016
By Hunington Sachs and Robert Yallen While the benefits of hiring a celebrity spokesperson can be substantial to a company’s image and bottom line, the pitfalls of a rogue brand...
Sep 05, 2015
“Parents are the ultimate role models for children. Every word, movement, and action has an effect. No other person or outside force has a greater influence on a child than...
Jul 05, 2015
“If everyone is thinking alike, then someone isn’t thinking.”-General George S. Patton By Hunington Sachs and Robert Yallen Today’s Top DR Brand Ambassadors The InterMedia Entertainment (IME) Star Index® currently tracks...
