Yallen is an industry forerunner at integrating key direct response principles within major brand campaigns as basic cost-effective marketing strategies. Early on, Bob understood that specific direct marketing philosophies and practices could be adapted for major advertisers to deliver powerful, media-efficient brand messaging, in addition to driving product sales.
Using proprietary technologies, cost-efficient direct response buying strategies and cutting-edge production, Yallen has positioned InterMedia as a leader in product sales, brand recognition and retail advertising. His pioneering spirit and vision have led to the introduction of numerous innovative media, creative and analytic methods by InterMedia.
Hunington has also served as Interim General Counsel for PBS affiliate KCTS Channel 9 in Seattle, and General Counsel for the Pacific Rim Sports Summit, an event licensed by the U.S. Olympic Committee. He is a member of the Academy of Interactive Arts & Sciences, the National Association of Recording Industry Professionals, and the Entertainment Division of the Beverly Hills Bar Association.
Rick has been involved in high-level, multi-media advertising for almost 30 years, specializing in results-oriented, direct marketing campaigns. He broke into advertising with InterMedia in the mid-1980s, going from Assistant Media Buyer to Vice President, Client Services. Over the ten years of his first stretch at the agency, he learned the direct response business under the tutelage of InterMedia’s founder, Syd Yallen.
Born and raised in Brooklyn, Rick received a BA in Marketing from the State University of New York at Buffalo, and then moved directly to California after graduation to make up for those years of sunshine-deprivation.
Joseph specializes in developing cutting-edge reporting and analytic tools and approaches that streamline clients’ advertising operations while delivering higher levels of diagnostic and optimization capabilities to their campaigns.
In addition to developing new analytic tools and systems, Joseph guides the process of integrating technological enhancements into InterMedia’s existing roster of proprietary, state-of-the-art applications.