Feb 12, 2014
Can Daniel Dienst Turn the Martha Stewart Empire Around?
On Monday, Oct. 28, hundreds of employees at MSLO’s headquarters in Manhattan gathered for a town hall-style meeting inside its “clerestory”—a vast loftlike space where the company throws galas, design exhibitions, and its annual holiday party. Dienst, who is tall and lean and walks with his broad shoulders thrown confidently back, strode in. He was wearing jeans, a starched, white button-down shirt, suede cowboy boots, and a big metal belt buckle. The Manhattan-meets-Montana, SoHo-bolo style is his uniform: He wears the same thing to work every day.