Jun 2, 2014
The Many Voices of Morgan Freeman – Why His is the Most Trusted
Rob Levy, President of InterMedia Entertainment a company that tabulates the trustworthiness of celebrities in their DR Star Index, says Freeman’s choice of film roles early on formed his image as the trusted, wise adviser, “His role is Shawshank Redemption crystalized my perception of him a truly sympathetic, loyal and trustworthy character. It may seem like common sense, but our data has shown that perception can indeed be reality in the eyes of consumers.”