Posts Taged morgan-freeman

The Many Voices of Morgan Freeman – Why His is the Most Trusted

Morgan Freeman
Oscar winner Morgan Freeman celebrated his 77th birthday on Sunday, June 1. He’s been in countless films onscreen, but you’re liable to hear him more often than see him as executives love to lend his voice to narrate films, ads, news and sports broadcasting.

Rob Levy, President of InterMedia Entertainment a company that tabulates the trustworthiness of celebrities in their DR Star Index, says Freeman’s choice of film roles early on formed his image as the trusted, wise adviser, “His role is Shawshank Redemption crystalized my perception of him a truly sympathetic, loyal and trustworthy character. It may seem like common sense, but our data has shown that perception can indeed be reality in the eyes of consumers.”

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