The Dangers of the Homegrown Spokesperson
By Hunington Sachs and Robert Yallen
While the benefits of hiring a celebrity spokesperson can be substantial to a company’s image and bottom line, the pitfalls of a rogue brand ambassador can be even more damaging and long-lasting. This is true regardless of whether the person was a public figure prior to fronting the product or service, or a homegrown spokesperson whose fame came as the result of starring in an ad campaign.
Such is the case of Jared Fogle, the longtime successful spokesperson for Subway, who was recently shown the door by the sandwich chain after criminal allegations concerning child pornography and sexual misconduct with minors came to light. Fogle pled guilty to the charges and was sentenced to more than 15 years in federal prison.